Blogging. What is blogging exactly?A personal online diary documenting your every move?
A collection of all your favourite things all in one space?
Or is it simply a tool to share your knowledge and expertise in a certain field with others?
Truth is, it is all of the above and more. A blog can be written about anything , and I mean ANYTHING. Take this blog, Change Is Good.
This is a blog written by a guy in America, who documents every time he finds some change.
Now, I don't know about you, but reading statistics about how much money this man has accrued over the years from picking up loose change, ($815.78 since 1998 if you were wondering), does not interest me in the slightest, but the point is that a lot of people are clearly interested, and as a result 'Brian' has a very successful blog with a lot of followers and comments.
The moral of Brian's story is that it's not necessarily always about the content, but about how you market your blog, that will make a difference on how well it's received by the public.
I'm definitely not an expert in the field of blogging, or Welsh music for that matter, but I hope that my step-by-step guide will help you to market and maximise your work, and eventually reap the rewards!
With more than one hundred million blogs on the Internet at the moment, and thousands of music blogs, it's important that yours stands out from the crowd, and there's a few things you can do to ensure this. Well-written and regularly updated content is key to a successful blog, and will engage readers, rather than sending them away to the sparkly adverts on the side of your page.
Around fifty per cent of all blog search results come from Google, so it's important to make it as easy as possible for them to find you. Google uses keywords when finding its results, so by ensuring that you have succinct headlines, make use of tags or labels, captions and alt text, you can enable Google to find you a lot easier!
Make sure you include labels such as: Music, Welsh music, for example.
Other ways in which search engines choose their top results include :
The amount of content you have on your blog / website
The number of incoming and outgoing links, including comments
Incoming links according to the authority of the website. For example if a successful website such as the BBC link to your website, your page is more likely to show up higher on a search.
So by ensuring you've got these covered, you'll be on to a winner.
2. Submit your blog to search engines
Now that you've ensured your website is as search-engine friendly as possible, you need to submit it to those search engines to make it even more accessible.
To do this, you can either submit your site to each search engine directly, or use a service which does it all for you, such as 'AddMe'. In return for displaying a small link on your page, like the one below, services like this will automatically add your blog or website to various search engines, therefore hopefully increasing your traffic!
Search Engine Submission - AddMe
Alternatively, you can submit your blog to Website Directories such as dmoz, which place your blog within a particular category, suited to your content. For example, I've just had a go at submitting my blog to the Welsh music section of dmoz - worth a try!
3. Make use of social networking sites
It's pretty much a given that most if not all of us these days use some form of social networking site, be it Facebook, Twitter, Myspace, LinkedIn, Pinterest, the list could go on and on.
We also all know how curious we can get when trawling through the profile of a friend of a friend's brother in law, so why not post your blog on Facebook, people will look even if it's only out of curiosity!